Eyeblaster Creative Zone

Sony Make Believe - Video Extender Ad

Fri, 12 Mar 2010 04:40:24 GMT

Sony,Sony.Make.Believe ,Expandable Banner,Ogilvy One Worldwide SG

iCom: What’s next? 3rd party paid search serving

Ariel.Geifman — Thu, 11 Mar 2010 13:05:45 +0000

While data drives display advertising and allows advertisers to serve specific ads to specific users and change messaging to users who have viewed your message before, advertisers are still relatively blind to users behind search. This is one of the topics discussed at i-com International Conference on Online Media Measurement in Portugal this week. According [...]

Toyota Corolla

Mon, 08 Mar 2010 14:11:38 GMT

The ad lets you fully explore the inside and the outside of the new Toyota Corolla with a 360 degree view controlled by the mouse. Also view the TV ad in the banner and then fill in a form in the ad to book a test drive or to receive a brochure of the car.
Toyota,Toyota Corolla,Polite Banner,Oddfellows

Nothing to See? Must See Ad

Dana Miller — Mon, 08 Mar 2010 11:03:25 +0000

Have you ever wondered what a Chlamydia looks like? Curiosity. That is the basis of the campaign orchestrated for the Ministry of Health by Cartier Communication and their media partners: Vizéum and Espresso Media. Yannick Manuri from Espresso Media shares his insights on this daring campaign developed with Eyeblaster and ALT Productions. Based on the theme [...]

LG Pop Mias Mobile Launch - In Stream

Mon, 08 Mar 2010 07:10:03 GMT

A fantastic example of the power of in stream, especially when augmented with a wallpaper ad containing related graphics from the video.
LG,Pop Mias Mobile,In Stream,Planetactive

Touch Me to See

Thu, 04 Mar 2010 13:11:00 GMT

Once the banner is clicked, the entire site folds towards the bottom. The underwear of the young man/woman iss also pulled down in synch with the content of the site. This makes room for the message ‘Quite often, you can’t see Chlamydia. Condoms, 100% OK. Youhaveonelife.com.”
Ministry of Health,Touch Me to See what Chlamydia,Home Page Takeover,Cartier Communications

Honda CR-V - Page peel

Wed, 03 Mar 2010 10:37:11 GMT

Honda,Honda CR-V,Page Peelback,MINNIM

Video: Interactive, Synched, SloMo & HD

Dana Miller — Wed, 03 Mar 2010 09:15:51 +0000

From interactive video to synchronized video to slow motion to HD, this month’s new & notable campaigns featured in The Blast are not to be missed. Coke SloMo Snowboard, DK This homepage takeover features a wannabe snowboarding Olympian practicing in his living room. Users can navigate between tricks and hit ‘hidas’ to watch the trick again in [...]

Honda Civic Sport

Tue, 02 Mar 2010 10:46:12 GMT

Honda,Honda Civic Sport ,Expandable Banner,MINNIM

MINI Spotlight: Better than Therapy

Dana Miller — Tue, 02 Mar 2010 09:19:20 +0000

We are pleased to bring you an interview with Mario Sánchez del Real, General Creative Director of Netthink. Mario discusses the interactive campaign that netthink and Isobar recently launched for MINI. He shares how they took advantage of the opportunity to use a big impact format to come up with something more entertaining and a [...]

Colgate Sensitive Pro

Mon, 01 Mar 2010 07:37:12 GMT

Colgate ,Colgate SENSITIVE PRO RELIEF 2010,Expandable Banner,We Are GT

Straight talk at OMMA: Stop the geek talk

Ariel.Geifman — Fri, 26 Feb 2010 19:47:51 +0000

Online audience targeting has a very promising proposition. Rather than the spray and pray mentality, you handpick your target audience based on billions of data points and powerful predictive analytics and math. The value for advertisers and marketers that the vendors are promising is a razor sharp reach to the target audience and increased effectiveness. While [...]

Visa Fifa 2010

Thu, 25 Feb 2010 15:43:36 GMT

Visa,Visa Fifa,Expandable Banner,Mediamonks

Live from OMMA: Putting a Price Tag on Measurements

Eyeblaster Editor — Thu, 25 Feb 2010 06:52:10 +0000

How much would you pay to target one of your prospective customers? While this question resonates immediately with search marketers, it is still vague for display advertisers. Nowadays, with audience buying platforms, this question becomes more and more relevant than before. This was one of the questions discussed at OMMA Measurement this week in New [...]

Dole Scroll and Strip Banana

Wed, 24 Feb 2010 07:33:22 GMT

As part of Dole’s support for the Annual Tokyo City Marathon with 35,000 runners participating, Dole used this campaign to communicate the message that Bananas give you a burst of energy when you most need it. During the week before the event, many people searching the Web for sports news found a banana on the side of the screens. Scrolling to read the news, the banana suddenly peeled open followed by a bunch of runners who sprint up the screen. As part of Dole's sponsorship for the event they give out 60,000 bananas during the marathon.
Dole,Dole Scroll and Strip Banana,Overlay,Dentsu Young & Rubicam, 1-10design

South Australia Tourism

Tue, 23 Feb 2010 12:28:16 GMT

South Australia Tourism,Cellar Door ,Synchronized Units,KWP

Search & Display: A Powerful Combination

Ariel.Geifman — Tue, 23 Feb 2010 09:47:46 +0000

Contemplating whether to choose search or display for your next campaign? How about both? In a new study, Eyeblaster Research explains how the search and display channels complement each other. Each channel works better on a prospective customer at a different stage in the marketing funnel, thus generating touch points all the way from the [...]

Engagement Creatives Reloading the Future?

Eyeblaster Editor — Mon, 22 Feb 2010 06:23:53 +0000

We are pleased to bring you a post by Guest Contributor Martin Meyer-Gossner from The Strategy Web. Display advertising is the oldest form of online advertising. For years, creative intelligence used big ad space and numerous formats to deliver best possible brand awareness. Display advertising was the no. 1 in online marketing, and seen as THE [...]

Sweet! Chocapic Augmented Reality

Dana Miller — Thu, 18 Feb 2010 07:38:59 +0000

Chocapic, the chocolate cereal from Nestlé, is promoting its sponsorship of the new movie “Arthur and the revenge of Maltazard” with an Augmented Reality application that turns the cereal package into a game console. The online portion of the campaign, recently featured on the Creative Zone, has a teaser game that can be played with [...]

Time to Serve Mobile

Georgiana Mirea — Mon, 15 Feb 2010 07:20:14 +0000

Does mobile display advertising need third-party ad serving? The answer is definitely yes! Third-party ad serving is commonly used in online advertising. In the first years of online display advertising, ads were served directly by publishers. However, it became quickly evident that agencies needed a central campaign management system to serve, manage, track and analyze [...]