Creative Zone by MediaMind

Hot Campaigns August 2010

Dana Miller — Thu, 02 Sep 2010 13:09:08 +0000

Humor and interactivity typify this month’s new and notable campaigns. Click here for the full August Newsletter. The Spotlight Campaign went to the brilliant set of video clips perfectly timed for Orcon. “A great example of what can be created when the objective is on the banner experience rather than counting clicks. The hard work came from [...]

Puma Animagical - Videoextender

Thu, 02 Sep 2010 09:27:49 GMT

Videoextender.
PUMA,Puma Animagical,Expandable Banner

Otto Destination - Homepage Takeover

Thu, 02 Sep 2010 08:47:54 GMT

Homepage Takeover. Click Skyscraper and choose destination.
Otto,Otto Destination,Home Page Takeover,Kolle Rebbe DE

Startour - Sidekick

Wed, 01 Sep 2010 06:42:42 GMT

Startour,Startour Sidekick,Expandable Banner,JP Pol DK

Ford Fiesta 2011 - Sync Ads

Tue, 31 Aug 2010 13:34:25 GMT

Ford,Synchronized Units

Fox - Modern Family Mexico

Tue, 31 Aug 2010 09:19:30 GMT

Fox Entretenimiento,FOX - Modern Family Mexico,Home Page Takeover

Ferrero Huberbuam - Homepage Takeover

Tue, 31 Aug 2010 05:51:56 GMT

Ferrero ,Milchschnitte,Home Page Takeover,Xenion (Carat Germany)

Follow Your Heart or Get Out of the Way

Dana Miller — Tue, 31 Aug 2010 04:50:50 +0000

Pixel Hustler takes us behind the scenes of a successful online campaign for the new Black Keys’ Brothers album. What was the goal of the campaign for Black Keys? The goal was to simply let Black Keys fans know about their new album and introduce more people to the band. The concept was very straightforward. “This advertisement [...]

What every advertiser should learn from Gilt.com

Ariel.Geifman — Sun, 29 Aug 2010 07:51:40 +0000

Already at 11:30 am I started feeling the thrill. At 11:55 I went on Gilt.com and started refreshing the page. Finally it happened. Exactly at noon, the site started another sale of luxury brands. I immediately went browsing with full force—my chance of owning an Ermenegildo Zegna, for 70% off, or just for a few [...]

HSBC Advance

Thu, 26 Aug 2010 07:24:04 GMT

HSBC,HSBC Advance,Polite Banner

Win 2 Round the World Tickets @Digital Experience Day

Dana Miller — Thu, 26 Aug 2010 06:56:03 +0000

Hunt for clues and hidden codes on MediaMind destinations around the Web, and you could win round-the-world airline tickets for two. Pack your e-bags, because you’ve got some travelling to do. We’ve placed four clue questions and coded Post-It™ notes in MediaMind locations around the internet. Find the Post-It notes, answer the questions, crack the code at [...]

Tomorrow When The War Began

Wed, 25 Aug 2010 06:29:51 GMT

UIP Paramount Pictures,Tomorrow When The War Began - Movie release,Expandable Banner,Paramount Pictures

Love the site, love the brand

Lena Berenstein — Tue, 24 Aug 2010 12:00:42 +0000

Can the same food taste different when served in a five star restaurant from when it is served in a fast food joint? Obviously environment matters, and when we taste, we consider not only what is on the plate, but also the décor, environment, the ambiance and the crowd. A recent OPA study shows that [...]

Rowenta Cyclonic - Expandable Banner

Mon, 23 Aug 2010 11:32:20 GMT

Rowenta FR,Rowenta 'Silent Force',Expandable Banner,Little Big Web FR

Danone 'Au Naturel'

Fri, 20 Aug 2010 05:35:54 GMT

Danone,Danone 'Au Naturel',Expandable Banner,Wunderman FR

Won’t Build a Rich Ad without Smart Versioning

Dana Miller — Tue, 10 Aug 2010 07:31:18 +0000

Meet Paul Scanlon (Fat Banner Paul) Interactive Designer / Rich Media Specialist at Natural Born Banners . Your idea about the perfect working day? Working with a brief that has been properly scoped out, has a strong connection with the brand and makes use of technology in a interesting and innovative way. Together with an stress free [...]

Routine and monotonous are kryptonite

Dana Miller — Tue, 03 Aug 2010 07:09:03 +0000

We’re pleased to bring you an interview with Ivan Zambanello (aka Mars Spider), Senior Flash Platform Developer and Team Manager at Upgrade Multimediale in Italy who recently worked on an innovative campaign for Audi. Your idea about the perfect working day? I love my job and I should say that, doing what I do, every day is [...]

It’s Raining Meatballs at Sony

Dana Miller — Wed, 28 Jul 2010 05:58:52 +0000

Meet Scott Lemos, Digital Marketing Manager at Sony Pictures who was interviewed as part of our ‘Favorite Brand Experience’ series. How long have you been with Sony Pictures? As they say – I am ‘part of the furniture’ around here. I’ve been with the company for 14 years. What is your idea of a perfect work day? I have [...]

Driving Campaign Results

Ariel.Geifman — Tue, 20 Jul 2010 14:08:17 +0000

When 90% of car buyers now begin their research online, it only makes sense that more and more budgets find their way to Display. A recently released study by MediaMind Research shows that despite the decline in car sales, there has been an increase in the average number of impressions per automotive advertiser in 2009. [...]

Delivering Creativity and Relevance

Dana Miller — Sun, 18 Jul 2010 06:57:08 +0000

Meet Jonathon Betts, Joint Head of Implementation Planning and Investment at MediaCom, as part of our Favorite Brand Experiences series. What is your idea of a perfect work day? Having made it through emails by 10:00, sitting down with the team to see the ideas they’re working on with suppliers for client campaigns. Grabbing a bite to eat [...]