Eyeblaster Creative Zone

Ode to Online Sarcasm

Dean Donaldson — Tue, 19 Aug 2008 09:55:45 +0000

A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with [...]

Eyeblaster Campaign Monitor Awarded Best Application UI

Amihay Rotter — Sat, 16 Aug 2008 09:58:52 +0000

Eyeblaster’s Campaign Monitor has been selected as one of the 10 Best Application UIs of 2008! The contest was held by the ‘Nielsen Norman Group’ the world’s leading user experience consultancy group. In an analogy to the film industry - if the Campaign Monitor was a movie, then this is like winning the Oscars!The Nielsen group [...]

UK online advertising outpaces TV advertising

Dean Donaldson — Fri, 15 Aug 2008 14:33:44 +0000

In a key milestone for the digital industry, Ofcom UK Communications Market Review 2008, has just revealed that online advertising spend has finally outpaced advertising on mainstream TV. A whopping growth of 40 percent sees £2.8 billion in spend online against £2.4 billion of the combined revenues of ITV1, Channel 4, S4C and Five as [...]

Midway HD Interactive Video

Tue, 12 Aug 2008 05:10:52 GMT

Midway,Midway,Expandable Banner,Eye-D Creative

Chevy Tahoe Make Your Own Ad

Mon, 11 Aug 2008 10:47:32 GMT

General Motors,Chevy Tahoe Apprentice,Expandable Banner,Creative Eye

Gillette Sports Champion Synch

Mon, 11 Aug 2008 10:36:19 GMT

Gillette,Gillette,Synchronized Ad Banner,Ihubmedia SG

Smoke Free Health Campaign

Mon, 11 Aug 2008 10:07:28 GMT

COI Dept of Health,Smoke free,Expandable Banner,Profero UK

Coke Video Wall

Mon, 11 Aug 2008 08:13:41 GMT

Coca Cola,Coke,Expandable Banner

Jumper Overlay

Mon, 11 Aug 2008 06:25:02 GMT

20th Century Fox,Jumper,Overlay,Soap, AU

Xbox - Halo3 Messenger

Mon, 11 Aug 2008 06:15:47 GMT

Microsoft,Xbox - Halo3,Messenger Expandable Banner

Xbox Spiral Interactive Game

Mon, 11 Aug 2008 06:10:46 GMT

Microsoft,Xbox - Spiral,Polite Banner,MSN SG

Astra Surfing France

Fri, 08 Aug 2008 10:20:44 GMT

General Motors,Vauxhall Astra,Expandable Banner,MRM Worldwide FR

Nissan Qashqai Skin Takeover

Fri, 08 Aug 2008 10:14:40 GMT

Nissan,Nissan Qahsqai,Expandable Banner,Duke FR

HP TouchSmart: A Fantastic Use of Papervision in Banner

Eyeblaster Editor — Wed, 06 Aug 2008 05:37:50 +0000

HP TouchSmartMedia: Zenith Optimedia, USCreative: Goodby Silverstein, USFormat: Expandable bannerVertical: ElectronicsView demoGoodby Silverstein and Zenith recently created a fascinating campaign for HP TouchSmart. Tavish, the campaign’s Art Director, shared with Eyeblaster his enthusiasm for pushing the envelope with the campaign.“For the HP TouchSmart PC campaign we wanted to do something a little different with the space. [...]

For consumers’ sake, let’s drop-kick the click

Dean Donaldson — Tue, 05 Aug 2008 10:37:48 +0000

Eyeblaster Digital Experience Strategist Dean Donaldson recently shared his insight into effectively measuring user paths to conversion in this article published in iMedia Connection:So Google for the second quarter running is unable to hit predicted analyst targets, which is something I find saddening on one hand, but positive on another. Sad because I think it heralds an [...]

Asian publishers deliver impact

Dean Donaldson — Tue, 29 Jul 2008 18:36:09 +0000

Inquirer.net has posted an article entitled “Video creates better brand impact for Web ads”. What is interesting is that there in the heart of Asia, the penny seems to be dropping quicker than elsewhere that true brand impact cannot be measured soley by a response-based metric such as the “click”. When you consider this is [...]

David Pugh-Jones Favorite Brand Experiences: Mars and Dark Knight

Eyeblaster Editor — Tue, 29 Jul 2008 13:31:16 +0000

David Pugh-Jones | Creative Strategist EMEAMicrosoft Advertising David Pugh Jones is known for helping redefine Microsoft’s ability to push brand experiences in situ, such as MSN Skins. When asked for thoughts on clever digital campaigns that really got his juices flowing beyond banners and buttons, David comments on an ongoing assault of the digital senses in relation [...]

Maurizio Mazzanti’s Favorite Brand Experiences

Eyeblaster Editor — Tue, 22 Jul 2008 12:53:18 +0000

Interview with Maurizio Mazzanti, creative director and co-owner of E3 My muse best comes when: My muse comes either when we are brainstorming (preferably in the late afternoon when the phones ring less) or when I am not stressed about the brief. Usually the latter happens when I am really relaxed, so quite often I write notes [...]

Nike Hopes Video Widget Effort Will Give Legs to Soccer Campaign

Eyeblaster Editor — Sun, 20 Jul 2008 07:06:54 +0000

As our own Dean Donaldson recently wrote, “Word-of-mouth is both powerful and most often, free…. From within an online advert people can now become advocates who ‘wear the brands tee-shirt’ and in turn convincing their friends to join suit.” Following is an excerpt from an article, which originally appeared in The ClickZ Network, Jun 30, 2008 by [...]

Danny Jiang’s Creative Insights

Eyeblaster Editor — Mon, 14 Jul 2008 11:43:23 +0000

Danny Jiang, Partner, Development at JVST My muse best comes when: Everyone in the office is gone for the day. It’s so much easier to concentrate on something when you have a quiet environment.The secret to creating effective engagement online: Good visual presentation is the most important element for creating engagement online. As more and more [...]