Creative Zone by MediaMind

4 Ways to Turn Likes Into Conversations

MediaMind Editor — Wed, 25 Jan 2012 18:16:23 +0000

When I stop to think about it, I find that the music I listen to, the shops I frequent, the restaurants I go to, the websites I read, the shows I watch and the things I buy are very frequently a result of recommendations from friends. I’m certainly not alone; these days, people are increasingly [...]

Discovery Gold Rush

Mon, 23 Jan 2012 15:15:36 GMT

Gold Rush is back! This expandable banner includes a video trailer, highlighting scenes from the new season. You can also learn more about the characters of the show by using the interactive buttons to view their bios.
Discovery Channel,Expandable Banner,DCR

Disney Channel-Shake it Up Season 2

Mon, 23 Jan 2012 14:52:18 GMT

Disney’s TV show Shake it Up is gearing up for their second season. Their expandable banner is full of exciting activities - take a picture with your favorite characters, take a dance lesson or test your knowledge with a video quiz!
Disney,Shake it Up,Expandable Banner,Juice UK

Puss In Boots Nickelodeon

Mon, 23 Jan 2012 13:32:48 GMT

This playful expandable banner promotes the release of Puss in Boots in 3D. Watch the homepage transform as you click through trailers, videos and other highlights from the movie.
Nickelodeon,Puss in Boots,Expandable Banner,Wizwerx SG

BT Infinity Q4 Film Strip

Mon, 23 Jan 2012 13:25:54 GMT

BT,BT Infinity,Polite Banner,dcinteract UK

Part II CES Recap Move Like Jagger

MediaMind Editor — Mon, 23 Jan 2012 08:23:17 +0000

In late 2010 when the XBOX 360 Kinect was released, there was a massive amount of hacking (actually embraced by Microsoft) that led to some incredibly innovative results. Some with very practical solutions and some, well, a bit more “artistic”. At CES this year, several companies showcased their kinetic, or movement based interaction, controls that [...]

CES Recap: Who you calling the idiot box?

MediaMind Editor — Thu, 19 Jan 2012 18:54:44 +0000

CES has always been about gadgety goodness of the future and this year was no let down. And televisions took center stage. With significant improvements to picture quality (forget HD, why aren’t we shooting in ultra-high def / 4K, or even 8K!) and the ever-increasing screen size (and still managing to shave the depth down [...]

Nissan Qashqai Stylish Impact Graffiti

Thu, 19 Jan 2012 07:09:11 GMT

Fantastic ad with the Nissan Qashqai racing across the homepage into a tunnel filled with graffiti together with a crowd of cartoon characters.
Nissan France,Nissan Qashqai,Expandable Banner,Nissan Creative Duke FR

Norwegian Airlines Pack Your Suitcase

Thu, 19 Jan 2012 07:06:54 GMT

This ad for Norwegian Airlines lets the user browse vacation spots that appear in a 'suitcase browser.'
Norwegian Airlines,Norwegian Airlines,Home Page Takeover,Isobar DK

Microsoft Office Pushdown Banner

Thu, 19 Jan 2012 05:35:00 GMT

Ad for Microsoft Office using a Pushdown Banner that reveals a video with product benefits.
Microsoft,Home Page Takeover,Freon DK

Trazo Innovative Motorbike Campaign

MediaMind Editor — Wed, 18 Jan 2012 09:58:22 +0000

MediaMind speaks to Trazo’s Creative Director, Antonio Moreno, about the shaping up of the digital campaign for Piaggio. Piaggio, the European leader and global supplier of mythical motorbike brands such as Vespa, Aprilia and Derbi, turned to the creative agency Trazo to develop a robust and creative campaign that would leverage rich media capabilities and [...]

Springfield Forever Free

Tue, 17 Jan 2012 06:08:31 GMT

This homepage takeover for the new fragrance for Springfield, Forever Free includes eye-catching animation and the TVC that can't be missed.
Puig,Springfield Forever Free,Expandable Banner,Liquid Thread

ZUJI Travel Retargets with Relevance

MediaMind Editor — Sun, 15 Jan 2012 12:07:20 +0000

MediaMind recently spoke to Mark Lomas, commercial director of Cadreon in Australia, about one of Australia’s first intent-based, geo-targeted campaigns for ZUJI, the Asia Pacific online travel retailer. Q. Can you tell us about the ZUJI campaign? A. ZUJI is a fast-growing online travel retailer operating in the Australian and Asia-Pacific market. Like all online [...]

BMW I Lancio

Wed, 11 Jan 2012 07:32:38 GMT

This homepage takeover highlights the newest concept vehicles by BMW. These environmentally friendly vehicles are designed to be convenient and practical for both urban and suburban settings.
BMW,BMW i,Home Page Takeover,Interactivecom

SKY NT Virgilio Sync

Wed, 11 Jan 2012 07:28:05 GMT

My Sky HD promotes their latest product through this expandable banner, which includes 3 buttons to describe the features and benefits.
Sky,Expandable Banner,m&csaatc

Goodlife Geo-Targets Down Under

MediaMind Editor — Mon, 09 Jan 2012 08:38:36 +0000

MediaMind recently spoke to Mark Lomas, commercial director of Cadreon in Australia, about a campaign it ran for Goodlife Health Clubs in Australia. Using Smart Versioning’s geo-targeting technology, Cadreon improved the efficiency of Goodlife’s member acquisition by 75 percent. Q. What was your key goal for this campaign? A. The key goal of the Goodlife [...]

A Digital Future Snapshot of 2012

Sean Couch — Sun, 08 Jan 2012 13:28:17 +0000

2011 is now in our rearview mirror and as we look forward to 2012 there’s no question that the Internet has reached mass media status. Users are doing much more than just email or search and marketers now have a plethora of target demographics and platforms to choose from. According to a new study by [...]

The 10 Hottest Trends in 2012

Dean Donaldson — Wed, 04 Jan 2012 06:43:04 +0000

Dean Donaldson, Director of Global Media Innovation at MediaMind, shares the 10 hottest media trends to look out for in 2012 from HTML5 to Facebook apps in this iMedia article. Which trends do you think are the hottest?

Digital Dialogue Fast Forwards to Smart TV

Dana Miller — Tue, 20 Dec 2011 11:20:09 +0000

Caleb Hill, Senior VP Global Account Measurement and Operation, MediaMind shares the vision of advertisers sharing brand messages across multiple devices with increased accountability and engagement at iMedia.

Get a high-energy creative boost with MediaMind Blocks

MediaMind Editor — Thu, 15 Dec 2011 15:59:02 +0000

We work with creative agencies every day, so we know the kind of pressure designers and developers are under to consistently push the limits and offer new interactive experiences to web surfers. MediaMind Blocks exist to provide a leg up to busy creatives. There are 3 basic types of blocks: - format blocks, which provide [...]