Eyeblaster Creative Zone

Pepsi - In Spain, Pepsi Becomes 'Pesi'

Tue, 09 Feb 2010 11:34:15 GMT

Pepsi,Pepsi o 'Pesi',Expandable Banner,LA DESPENSA ES

District 9

Mon, 08 Feb 2010 11:38:22 GMT

SF Norge,District nine,Expandable Banner,Artworx

Cloudy with a Chance of (Italian) Meatballs

Dana Miller — Sat, 06 Feb 2010 10:03:29 +0000

We are pleased to bring you an interview with Massimo Guerci and Victor Spang Arthurrson, the creators of the wild homepage takeover ad in Italy for ‘Cloudy with a Chance of Meatballs.’ Massimo Guerci, senior art director, and Victor Spang Arthursson, interactive account manager senior, responsible PM for the project, work in digital at [...]

January Blast’s New & Notable

Dana Miller — Thu, 04 Feb 2010 13:08:42 +0000

This month’s creatives featured in the New & Notable section of The Blast Newsletter by Eyeblaster broke new boundaries in interactivity – from webcams to homepage shootouts, user engagement is the name of the game. Speaking of games, the Spotlight Campaign for Rabbids Go Home set the bar for humor and creativity and is featured [...]

Rabbids takes over GamesRadar

Dana Miller — Thu, 04 Feb 2010 06:35:39 +0000

The hilarious Rabbids takeover of the GamesRadar site was recently highlighted in Eyeblaster’s monthly Blast Newsletter as the Spotlight campaign. Rhoda Bueno Ushijima, Director of Sales Development at publisher FutureUS, shared her insights on the campaign, which had a CTR more than double GameRadar’s average. What was the client brief for the Rabbids Go Home [...]

Winner of NexusOne Smart Phone Announced

Dana Miller — Wed, 03 Feb 2010 08:31:55 +0000

The Creative Zone is pleased to announce that @ajmpalmer is the winner of its recent Twitter contest. The winner will receive a NexusOne SmartPhone to use as they please. The contest, which required entrants to follow @Creative_Zone and to Re-Tweet contest details to their followers, had over 1,000 participants from over 50 countries [...]

Eyeblaster Powers French Click Club Winner

Dana Miller — Tue, 02 Feb 2010 15:04:18 +0000

The French Click Club announced winners of its Awards for the best campaigns of 2009. And the envelope please…. Eyeblaster is proud to have powered the winning campaign by Supergazol for Nintendo: Professeur Layton and a significant number of the nominees: Apericube Lancôme Hypnose Sense Playstation – Ratchet & clank Voyages-SNCF Toyota Prius Félicitations to all!

Piovono Polpette Full Page Takeover

Mon, 01 Feb 2010 07:26:24 GMT

The entire screen shakes and gets splattered with this full screen takeover for Piovono Polpette. The ad is a fullscreen polite banner, using a VideoLoader with a video that is synchronized with the flash timeline using a new cue points functionality.
Sony Pictures Releasing Italia,Film launch Piovono Polpette,Home Page Takeover,SPQR Network (Rome)

Chocapic - Interactive game with webcam

Thu, 28 Jan 2010 06:39:45 GMT

Chocapic, the chocolate cereal from Nestlé, is promoting its sponsorship of the new movie “Arthur and the revenge of Maltazard” with an Augmented Reality application that turns the package into a gameconsole. The online ad has a teaser game that can be played with or without a webcam.
Nestle,Chocapic,Expandable Banner,ZED Digital FR

John Mayer

Thu, 28 Jan 2010 05:09:42 GMT

Creative Artists Agency,John Mayer,Expandable Banner,Illusion Factory

Print is up the creek, without an iPad-dle

Dean Donaldson — Thu, 28 Jan 2010 00:10:52 +0000

Forget the Cupertino keynote, if you have missed GQ’s Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast’s new GQ January 2010 app for the iPhone. Why? Because it’s a great example of the future of interactive design. I’ve said it before and I will say it again; the future [...]

Youth in Revolt - Messenger HD full screen

Wed, 27 Jan 2010 15:51:04 GMT

Momentum,Youth in Revolt,Messenger Expandable Banner,Ultraviolet

Skyrunners - Messenger share ad

Wed, 27 Jan 2010 13:03:21 GMT

Disney,Skyrunners,Messenger Expandable Banner,Digital Outlook UK

Microsoft Unified Communications

Wed, 27 Jan 2010 12:57:33 GMT

Microsoft,Unified Communications,Expandable Banner,JWT

Holiday Conversions: Last Minute Bargains

Ariel.Geifman — Wed, 27 Jan 2010 12:21:42 +0000

In order to help advertisers and agencies understand how to get the most out of their holiday campaigns, Eyeblaster Research analyzed the 2009 online holiday shopping trends. Our latest Research Note shows that while there was an elevated conversion activity throughout the holiday season, some days generated far more conversions than others. In the 2009 [...]

Final Destination 4

Wed, 27 Jan 2010 10:13:00 GMT

Warner Brothers,Final Destination 4,Overlay,Salon91

Ford Mondeo - interact using mic

Wed, 27 Jan 2010 10:02:36 GMT

Ford,The Rock,Expandable Banner,JWT

Text HAITI 90999 Mobile Campaign

Dana Miller — Tue, 26 Jan 2010 06:53:23 +0000

Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of [...]

MRM: Client was nothing less than excited

Dana Miller — Tue, 19 Jan 2010 10:38:27 +0000

As part of our Favorite Brand Experience series, we’re pleased to bring you an interview with Alex Brunori, Executive Creative Director at MRM Worldwide, Italy. MRM recently worked with Eyeblaster and MSN to launch the first Sidekick format in Italy for Samsung. Your idea about the perfect working day: You get in the agency at 11:30am [...]

CPC Curtails Growth of Display

Ariel.Geifman — Sun, 17 Jan 2010 09:40:18 +0000

While 63% of publishers price display advertising using CPM, 30% of publishers now use CPC according to a survey by Econsultancy and the Rubicom Project cited by eMarketer in December 2009. JP Morgan notes that in the past 5 years, performance based display advertising, such as CPC, gained market share over the CPM based [...]